“Around here we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things because we’re curious… and curiosity keeps leading us down new paths.”

Walt Disney

BlueLake Associates

We are an independent investment strategy firm servicing high net worth individuals, family offices and institutions across the globe.

We have been operating in the Canton of Zug, Switzerland since 2009. The firm is fully owned and managed by its Partners, whose collective experience spans several decades. This experience, combined with diversified expertise and innovative thinking, produces solid solutions that aim to ensure the long-term financial well being of our clients. We cherish the opportunity to build multi-generational relationships and act as valuable long-term partners rather than as ephemeral service providers.

Our independence allows us to function freely of any institutional selection biases.